Koh-ten · Sports marketing & sponsorship · Amsterdam
I’m Yana Bokareva, founder of Koh-ten. I help brands find sponsorships that fit, and help athletes find the brands that fit them. 15 years in the sports industry, from the Olympics to Formula 1.
好転 · kōten · Japanese for a shift for the better
Services
Sponsorship strategy for brands and athletes, plus activation, events, communities and scouting around it. I have worked on both sides of the table, so I build partnerships that make sense for the brand and the athlete.
Activation
Already own sponsorship rights? I turn them into activations that are relevant to the audience you are speaking to, so the partnership earns back what it costs.
Events
Concept, partners and running of sports events, from brand activations and launches to tournaments and clinics.
Community
Building and growing communities of players, runners and fans, so a brand has people to talk to, not just an audience.
Scouting
Finding and recruiting athletes who match a brand or a team, and setting up the sponsorship that keeps them.
Track record
Contact
Tell me about your brand or your career, what you want a partnership to achieve and your timeline. I reply within two working days.